Good design is a necessity, the trick is to focus on the user and their needs.
I am committed to user oriented design.
This means that more attention must be given to the user, especially his needs and feelings about the site or application. If you respect each user, you will benefit and gain from it.
You might be wondering how to do this?
Analyze each step you take, learn from your mistakes, use latest technology (not every buzzword), standards and best practices on your site or application.
By following this process, we will be able to take user experience to a higher level and maximize long term profit for the company.